For Golden Chicken KSA, Damorph Communication led the branding of their frozen chicken range, covering burgers, nuggets, and strips.

By crafting packaging and a communication campaign rooted in insight and emotion. Our concept tapped into the universal truth that moms want their kids to enjoy fun, delicious meals like burgers and nuggets without compromising on health or safety. We brought this to life through hand-drawn illustrations on-pack, symbolizing a mother’s touch, reinforcing the idea that these products are as trustworthy as homemade. Supporting this narrative, we developed the launch slogan “Better from Your Hands” a message that speaks directly to parental care and culinary reassurance.