For the Royal Commission of AlUla’s scholarship initiative, Damorph Communication developed the complete naming and branding for the “Echo of AlUla” Student Summit held across the UK and USA in 2019.

Inspired by the unique landscape and heritage of AlUla, we conceptualized the summit name as a symbolic expression of the students becoming cultural ambassadors—an “echo” of their homeland abroad. Our work encompassed the full visual identity and branding materials for the summits, including print collateral, venue and transport graphics, all aligning with RCU’s vision to empower local youth in fields like archaeology, tourism, and agriculture, in line with Saudi Arabia’s Vision 2030.