For Golden Chicken KSA, we crafted a playful and heartwarming back-to-school campaign built around custom-illustrated characters and a central insight: every child has a different behavior, and there’s a Golden Chicken product to match. The animated film highlights these personalities in a vibrant, relatable way, reinforcing product variety and innovation. The campaign extended into a highly engaging social media competition under the title "Their Behavior Makes You Win," where mothers participated by answering fun questions using emojis — resulting in overwhelming participation and strong community engagement.